Western wellness influencers once dubbed coconuts the new "it" superfood. Even though nutritionists couldn't agree if they deserved the hype, people kept gobbling them up. But what did the soaring demand mean for coconut producers? Well, harvesting coconuts is dangerous work. Farmers risk their lives climbing 80-foot palm trees to get the fruit. And processors brave saws to remove the pesky shells. We visit Sri Lanka to see how coconut farmers bear the burden of the West's superfood obsessions.

0:00 Intro
1:33 How coconuts are harvested
4:44 How the coconut factory works
7:40 Why coconuts are so important in Sri Lanka
9:01 Are coconuts actually good for you?
11:47 How Navik Mills cashed in on soaring demand
12:45 Other popular superfoods around the world

MORE BIG BUSINESS VIDEOS:
How Tabasco Fills Up To 700,000 Hot Sauce Bottles A Day | Big Business | Insider Business
https://www.youtube.com/watch?v=hqBKJF7tE_k
23 Fascinating Jobs Around The World | Big Business | Insider Business
https://www.youtube.com/watch?v=RThSD70hiTg
Nigeria Is The Biggest Cassava Producer In The World. Why Isn’t It Cashing In On The Global Market?
https://www.youtube.com/watch?v=zVtlR4cwqRs

------------------------------------------------------

#coconuts #superfood #insiderbusiness #food

Business Insider tells you all you need to know about business, finance, tech, retail, and more.

Visit our homepage for the top stories of the day: https://www.businessinsider.com
Insider Business on Facebook: https://www.facebook.com/businessinsider
Insider Business on Instagram: https://www.instagram.com/insiderbusiness
Insider Business on Twitter: https://www.twitter.com/businessinsider
Insider Business on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143
Insider Business on TikTok: https://www.tiktok.com/@businessinsider

How 30,000 Metric Tons Of Coconuts Are Processed A Year In Sri Lanka | Big Business