The iPhone X was Apple's biggest risk, and it's paying off.


I think it’s time to admit that Apple’s insane, convention-breaking bet on delivering an iPhone 8 and 8 Plus and the astonishing iPhone X all within weeks of each other was a winning strategy.

Don’t look at me like you’re not surprised. Virtually everyone, including me, predicted a possible disaster. It was a feeling that only intensified after Apple unveiled and started shipping the iPhone 8 and 8 Plus, two decent upgrades that probably should have been called the iPhone 7s and 7s Plus.

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