In this talk, Rachel shares new ideas in design that change how consumers interact with their products.

Rachel has 20 years of experience creating innovative products & experiences for consumers and businesses. She has worked with brands such as Apple, Google, Barnes & Noble, HSBC, HP, Intel, Motorola, Oracle and Yahoo, among others. She holds a BFA and MA. She is an inventor on several patents and has contributed to many industry awards, such as Best of Innovation Honoree at CES, IDEA Design Excellence Award, GOOD Design Award, Red Dot Design Award, Core77 Design Award and many others.

Rachel has also been a Professor at several prestigious institutions, including the IIT Institute of Design and Northwestern University, Segal Design Institute + Kellogg School of Management where she taught courses on the new product development, management of creativity and design, user experience, design thinking and innovation.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx