Trends come and go, but character remains. Or does it really? Conforming to the mass and the common perception of what is accepted and what not, may cost one the chance of really growing and eventually becoming the person they want to be. How can we remain relevant, by not simply following the mass and staying true to ourselves? How can an artists resist the social media pressure and pave their own individual way to success? Santra will give some examples from her own life and will introduce the formula that can preserve one's true identity, the formula of what makes you you, the formula of her/your nose!

Santra is a Bulgarian singer, known for her work in the R&B, Soul and HipHop genres. She was born in Sofia and at the age of 16 she began her music career. For the last 15 years she has been one of the most recognized faces on the Bulgarian music scene. Her collaborations with some of the most relevant Bulgarian artists, as well as her solo projects have earned her more than 10 number 1 hits, more than 20 mln view on YouTube and 170 000 fans on social media. Santra is also very passionate about fashion and is known to have personally created the designs for some of her stage and video outfits. Despite the challenges she had to face in the local music industry and in her personal life, she has managed to remain relevant to the music audience and to become one of the most beloved performers in Bulgaria.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx