Breaking down one of the purported GAOATs (greatest ads of all time).

Apple's 1984 commercial is highly regarded as one of the greatest ads of all time, earning accolades like an induction into the Clio Awards Hall of Fame, Advertising Age's top 50 greatest ads of all time, TV Guide's #1 commercial of all time, and consideration as one of the best Superbowl commercials.

The ad itself introduces the Macintosh product and is made by the agency Chiat/Day with creative director Lee Clow and director Ridley Scott. It's set in a dystopian scene, drawing allusions to George Orwell's 1984, and pits IBM as big brother and Apple as the rebelling counterforce.

The ad drew much press after its Superbowl run, and is regarded as setting a precedent for future Superbowl ads being highly creative and conceptually out-of-the-box. I think the ad deserves recognition for its bold, risky concept and its trendsetting legacy as a precursor to Apple's overarching "Think Different" marketing campaign.

Sources:
wikpedia: https://en.wikipedia.org/wiki/1984_(advertisement)
ad itself: https://youtu.be/zIE-5hg7FoA
bloomberg: https://youtu.be/PsjMmAqmblQ

00:00 - 01:39 - Intro
01:40 - 02:54 - Ad Playthrough
02:55 - 04:33 - Ad Breakdown
04:34 - Analysis

#Apple #1984 #Marketing #Superbowl