NCIA’s #IndustryEssentials webinar series is our premier digital educational series featuring a variety of interactive programs allowing us to provide you timely, engaging and essential education when you need it most.

In this edition of our NCIA Committee Insights series, originally aired on December 7 and produced by NCIA’s Marketing & Advertising Committee, our panel of cannabis finance specialists, leading operators and capital raising experts will guide you through best marketing practices and considerations to deploy when fundraising in the cannabis industry from a marketing perspective.

Learn tips and tricks and do’s and don’ts from marketing pro’s and industry insiders to best position your company to get the attention of investors in the current market conditions just as you've done when targeting consumers.

Panelists:

Christine de la Rosa
CEO & Co-Founder
The People’s Ecosystem

Jeff Arbour
Founder & CEO
Nana & Pop

Erin Gore
Founder & CEO
Garden Society

Jake Kuczeruk (Moderator)
Cannabis Consultant
Blue Sky Wellness

SESSION CHAPTERS

00:00 - Session Intro

00:52 - Panel & Moderator Intro

02:39 - Panelist Background Stories and Connection to the Cannabis Industry

07:12 - Recent Experience Fundraising or Investing in Cannabis Companies

12:52 - Garden Society is a B-Corp - Did this help catalyze a certain type of investor to get involved in your round?

14:08 - What Value can Investors Drive for an Organization?

15:38 - Differences Between Fundraising Process within Cannabis and Tech/Media

18:20 - Tips & Tricks to Stand Out in a Crowded Field

23:08 - Is a Polished, Professional, and Cohesive Brand Identity Critical?

24:50 - Difference in Fundraising Between Asset Light vs Fully Integrated w/ All Assets?

27:55 - Lessons and Examples for Founders to Create a Sophisticated Pitch Deck

31:46 - Difference in Fundraising for an Operation from Courting LPs for The People's Group Fund?

33:31 - Selection Process, Considerations and Criteria for Finding a Start-Up at The People's Group Fund

36:01 - What is an Investment Memo?

38:25 - Single Most Important Part of a Pitch?

40:16 - Finding Deal Flow for Start-ups

43:15 - Moderator Background

44:05 - Don't Underestimate the Impact of PR

46:29 - Launching a Campaigns to Attract Investors

52:45 - Considerations for Crowdfunding in the Cannabis Space

55:00 - Biggest Waste of Time in Fundraising?

57:11 - Why are Cannabis Investors Drying Up?

01:04:57 - Biggest Inspiration in 2022?

01:07:33 - Status of Current or Future Fundraising Efforts and What Investors Need to Know about Garden Society, The People's Fund and Nana & Pop

01:09:18 - Session Outro

01:11:15 - Announcing NCIA's 2023 Event Calendar!

01:13:20 - Blooming & Evergreen Member Appreciation Credit Sequence

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