If you've been struggling financially to manage your expenses, price of product, or just overall livelihood of your work, then get ready to finally bridge that knowledge gap with the help of Chris Do & Ron Baker, as they discuss the concepts of Ron Baker's book "Implementing Value Pricing: A Radical Business Model for Professional Firms".

With a long & experienced background as a Certified Public Accountant, as well as Chris Do's masterful questions, Ron Baker is able to break down these concepts of price & value simply enough for anyone to understand!

6:25 Subjective theory of value
7:15 High client impact, high prices welcome
8:25 Price justifies the costs
12:21 The power of brand
14:39 Both the buyer and seller profit
16:04 Pricing sends signals
17:32 Determine your market position
21:19 Value is subjective, price is contextual
26:00 Give your customers pricing options
27:29 The value conversation
31:10 Premium prices w/ clear value prop

Timestamps by Joshua Cunningham

Listen to the full podcast here:
https://thefutur.com/content/what-makes-something-valuable

Implementing Value Pricing book here:
https://www.amazon.com/Implementing-Value-Pricing-Business-Professional/dp/0470584610/ref=sr_1_1?crid=11E58C5G8VJVJ&keywords=implementing+value+pricing&qid=1664521348&qu=eyJxc2MiOiIwLjkwIiwicXNhIjoiMC40NiIsInFzcCI6IjAuMzQifQ%3D%3D&sprefix=implementing%2Caps%2C142&sr=8-1


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Music by Epidemic Sound:
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—
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Mark Contreras, MOCS Media
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic