Beer Brewery Makeover – Building A Brand, Ep. 11 |
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Can design have a positive impact on a business? How do you grow a homegrown beer brewery and take it to retail?
Want more? https://www.buildingabrandshow.com/ Binge-watch the whole series: http://bit.ly/BuildingABrandShow Learn how to put together a Style Guide: https://bit.ly/Style-Guide-Futur In episode 11 of Building A Brand, the branding process comes to an end, and now it's time to launch the re-branded Hamilton Family Brewery to the public. With all of the deliverables in Josh Hamilton’s hands, there’s one last thing Matthew and Ben have to get to him for the project to be complete - the brand style guide. This document will give guidelines for any future designers working with Hamilton Family Brewery on how to properly execute and iterate on the design work Blind has done. Since Josh creates a lot of his own merchandise, signage, and labeling, this document will be invaluable to him. After the Brand style guide is delivered, Josh and his crew implement Blind’s work to change over the Tasting Room the night before revealing the new brand to their customers. In a party that feels more like a backyard barbecue than a fancy reveal, Josh and Crysten will showcase their new logo and branding to Hamilton’s community and launch the next phase in the brewery’s life. As Hamilton Family Brewery moves into the future, will Blind's rebrand help them accomplish their business goals of preparing the brand for retail shelves? What will the public think of the change? 🎬 Episode breakdown: 00:38 - Previously on Building a Brand 02:37 - What is a Brand Style Guide? 03:11 - Why is a Brand Style Guide important? 04:14 - Launching the new branding 04:48 - The challenge of switching over the Tasting Room 06:00 - Josh gives Matthew and Ben a tour of the new Hamilton 08:49 - Josh and Crysten reveal the new logo 12:12 - Josh talks about flipping the switch on the brand 13:48 - Josh reminisces on how the reveal was received 14:27 - Going into retail 17:48 - A special message from Ben and Matthew about Building A Brand – RESOURCES ⏳ Spend your time creating logos, not exporting them. Check out Logo Package Express using our affiliate link*: http://bit.ly/futur-logo-package ✍️ Want to learn our logo design process? Take our course: http://bit.ly/FuturLogo 🗣 Want to learn how to brief your team and manage your projects? Take our Practical Project Management Course: http://bit.ly/2Whe6yk – 🖥 Watch the series playlist: http://bit.ly/BuildingABrandShow Want more? https://buildingabrandshow.com/ “Building a Brand” is a series where we take you behind the scenes as Blind helps to rebrand Hamilton Family Brewery. Hamilton Family Brewery was founded in 2014 by husband and wife team Josh and Crysten Hamilton. In this series, we'll give you a behind the scenes look at this process, from start to finish. You'll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand launch. Follow us: @mrbenburns @matthewencina @thefuturishere https://blind.com/ Learn more about Hamilton Family Brewery: https://hamiltonfamilybrewery.com/ #BuildingABrandShow #Beer #Brewery #GraphicDesign #BrandStrategy #Stylescapes #TheFutur === 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklist Essential Design Books: https://bit.ly/futur-design-books Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Retro Supply Co.: http://bit.ly/2GW8gzR Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia Editor– Stewart Schuster, Kevin Ramlal Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne |