The core mission of FitOps is to improve the physical and mental health of veterans by creating purpose and community through the power of fitness. We believe that fitness is transformative to every aspect of our lives, and that a community that encourages a mindset and lifestyle of physical, mental, and emotional health is the way to help veterans achieve greatness in life after they serve.  

We don’t believe that any service member starts from scratch professionally when they enter civilian life--in fact, quite the opposite. FitOps is specifically designed to build on the fitness and leadership experience that veterans gained during their time in the service. The result is Certified Veteran Fitness Operatives (CVFOs), who guide themselves, their clients, and their community down a path toward being their personal best in fitness and in life.

In this Episode of Barbell Shrugged:

The FitOps Foundation and mental health for Military Vets
Fighting suicide and awareness for mental health
Building a university for the FitOps Foundation
Building a university for veterans in fitness
The path to helping military vets transition to civilian life


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Barbell Shrugged helps people get better. Usually in the gym, but outside as well. In 2012 they posted their first podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we've created successful online coaching programs including The One Ton Challenge, Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

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