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GamesMaster S02E22 25/02/93

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Guest Josie Lawrence

GamesMaster was a British television show, screened on Channel 4 from 1992 to 1998, and was the first ever UK television show dedicated to computer and video games.

Although it featured game reviews, most of the show was about challenges where game players would compete against one another for the title of "GamesMaster Champion". Contestants who were successful at their challenges were rewarded with the coveted "GamesMaster Golden Joystick" trophy. Dominik Diamond usually presented the show with Sir Patrick Moore appearing in pre-recorded inserts as the 'Games Master'. During these challenges, Dominik was joined by a host of commentators. These included Derrick Lynch, Kirk Ewing, Julian Rignall, Rik Henderson, Dave Perry, Tim Boone and Neil West amongst others.

For the third series, Dexter Fletcher became the main presenter; this change was criticised by fans, who saw the new host as over-the-top, and too 'in-your-face'. To balance this, the production company dropped all other co-presenters and gave UK games champion Dave Perry a regular co-presenter slot on every show. Fletcher was better known at the time for having played an American character called "Spike" in the ITV drama series Press Gang.

From the very first episode, GamesMaster included reviews of forthcoming titles. In an attempt to give the show some authority and get the gaming press on their side, as well as eliminate the need for extra staff to review games, the reviews featured a host of magazines journalists from the publishing house EMAP. This meant the show could pool the collective opinions of magazines like Mean Machines, C&VG and ACE.

However, by series 5, it was decided that the reviews would be better presented by two of the show's co-commentators, namely Rik Henderson and Dave Perry. It brought a much-needed stability to the format[citation needed] and some interesting banter between the reviewers. Series 6 also featured Rik, who was now joined by Ed Lomas, while series 7, due to time constraints and Dave Perry having resigned from the show's cast (after complaining on-air about being "set up" during a Super Mario 64 challenge), employed two of its own research staff to present the slot, including Richard Pitt.

Prior to GamesMaster leaving UK television, there had been a crisis of confidence in games television over at rival channel ITV. Their children's department had commissioned another videogames show T.I.G.S. to accompany Bad Influence!. Then, one series later, they pulled the plug on both shows, deciding that there was no demand for games coverage on their channel.

GamesMaster was not affected and continued with success. In 1998, towards the end of production for the 7th series, the show was looking set to be re-commissioned; viewing figures were still strong, and the show was finding a new audience, benefiting from the emerging PlayStation culture with the success of Sony's console bringing gaming into the mainstream. The production was also more oriented towards actual games players than the first few series, which had been decidedly light in feature content, and no longer poked fun at 'nerds' and 'geeks', as it was young adults and not children and teenagers who appeared on the show; indeed, they and the publicity-seeking celebrities were now the subject of jokes.

It is believed that Dominik Diamond, along with the show's producers, wanted to make a more adult programme that would air in a late night, more mainstream time slot. (Series 8 was going to be set on a pirate ship with buxom wenches as the Golden Joystick assistants.) There was also talk of a spin-off show being made that would seek to emulate the US talk shows of the time. Whether this would have meant a programme that focused far less on games is unknown. No confirmation exists that any pilots of this concept were ever made; Channel 4 did not see the potential of a gaming show for an older, adult viewers.

However, changes in senior staff at Channel 4 were responsible for taking the show off the air. The new head of Channel 4 was Michael Jackson who had worked at LWT at the same time as Jane Hewland; the two never saw eye-to-eye. Alternatively, having been the head of BBC Two, Jackson may have wanted less entertainment programming on Channel 4.

The first series of the show was repeated on Challenge in 2003, but no further episodes have been shown. Challenge thought the show was "too dated" and "the games being played wouldn't stand up today".

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