Can fashion waste be reduced without compromising style? This is the question Gaia intends to answer in her talk. By favouring conscious consumption and giving new life to vintage and second-hand garments, no longer used but with great stories to tell, it is possible to reduce the negative impact that the fashion industry is currently creating - Europe alone generates 5.8 million tonnes of textile waste annually. Indeed, upcycling allows the renewal of these garments, which would otherwise become waste. Winner of the Polimoda Talent Program, Gaia has previously worked for companies such as Ferragamo Parfums, L'Oréal Group, Yves Saint Laurent Beauté, Biotherm and Helena Rubinstein. After taking part in the pre-acceleration course with Bocconi and the Hubble acceleration programme, Gaia is now a young entrepreneur and founder of Menabòh, an all-female innovative start-up committed to reducing waste in the fashion industry without, however, sacrificing style. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx