Workplace diversity creates a business better suited to meet its goals. Through Eudaimonia and acceptance of differences, empathy is a path to business success.

Matthew Gonnering is the CEO of Widen, a marketing technology company founded in 1948. Blessed to work with highly intelligent, playful, self-starting Wideneers, Matthew has reshaped his role into “Chief Eudaimonia Officer.” His mission is to create happiness, health and prosperity for his colleagues, customers and community.
Matthew joined Widen in 2000 and became CEO in 2009. His team solves marketing and creative problems with digital asset management (DAM) software. Under Matthew's leadership, Widen has become a WorldBlu Freedom-Centered Workplace™ and a Madison Magazine Best Place to Work. His ongoing commitment to faith, family, education, and nonprofit work shape his desire to ground organizational culture in humanity.
Matthew and his beautiful wife Sarah have five energetic children and reside in the Madison area. He lives a eudaimonious life and encourages others to do the same.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx