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How to Build Consistency in Your Music | Content Creation Best Practices
2:03 Focus on the titles of your content
If you're like me, you might feel that you're always behind on content. I'm running two sets of socials for Lion Bold and for my own music and what I find helps a lot is thinking of the Titles of the content. When I write a list of titles, then I have a queue of everything I'm going to write (or film) and a good title usually gives me the inspiration for the rest of the content later.

3:22 Don't let perfection get in the way
Lose the self-consciousness of your sense of quality. When it comes to music, the most important quality is your message, and your skill level as a musician—not necessarily the quality of the camera, or the quality of your recordings. It doesn't matter what your hair looks like or what you are wearing, just show up and start building true fans based on your personality.

5:25 Keep your viewer/follower in mind
When you are writing that email, creating that YouTube video, or even writing an Instagram caption, keep the fan in mind. One of the goals of content creation is to get the fan to share your content with their friends, and in order to understand how to make fans share, we need to dive into the psychology of sharing and the emotions that are at play when someone hits that share button. The emotions behind sharing are amusement, awe, and anger. The videos and content you make should highlight your talents and your authentic self. If you are genuine and impressive and check that ego at the door, your fans are more likely to share.