Have the updates made to this improved fourth generation Kia Sportage been sufficient to keep buyers loyal?

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It's true that they could have been more far-reaching, but there's just enough here to keep existing customers happy, we think.

That's important as Kia is fortunate enough to have quite a few of these people in the UK, thanks to the impressive sales success achieved by earlier generation versions of this car. This enhanced MK4 model offers these folk a little more technology and, as before, they'll like the generous equipment levels and long warranty. Ultimately, it's a car you sit in and wonder just how so many rivals can really be worth around £5,000 more.