Design thinking gets a lot of buzz for being a “one size fits all” strategic process to drive innovation.

In this webinar Bill Burnett, consulting assistant professor and master in design thinking at Stanford University, as he shares three barriers organizations face when adopting an innovative culture and how to overcome them.

Explore Stanford Online's Innovation and Design Thinking courses: https://online.stanford.edu/innovation-design-thinking

Presented by the Innovation Masters Series: Design Thinking and the Art of Innovation (http://scpd.stanford.edu/design)

0:00 Introduction
0:11 Design Thinking Method, Not Magic
0:14 Design Thinking started at Stanford
0:20 Design Thinking - a Process
2:29 Design Thinking = Method, Not Magic
7:54 Individual Limits - Conceptual
12:56 Individual Limits - Fear of Failure
15:22 Individual Limits - Process Practice
17:25 Individual Limits - Team Failure
22:57 Cultural barriers to diffusion
26:48 Politics 101 - Power Map
30:18 Change requires Influencers
30:54 Death by 1000 cuts
39:14 Take-aways
39:44 Large-Scale Transformation

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