Sam Mogannam of San Francisco’s acclaimed Bi-Rite Market and Sarah Nelson of Bi-Rite’s educational non-profit 18 Reasons to discuss the importance of food choices and cooking in an age when people are spending less time in the kitchen than ever before.

Recently named one of America’s Best Small Companies by Forbes Magazine in 2015, Bi-Rite Market is the Bay Area’s leader in local, direct, and responsible sourcing. Every product they carry in their markets has been hand selected for taste and quality, as well as the story behind how it’s produced.

Their non-profit 18 Reasons was founded as a way to educate and engage community members with food and each other. “At a dinner with a local farmer, a hands-on workshop, an art exhibition, or a family food swap, we build community through interaction with the people and ideas that feed us. We believe that by offering this thought provoking, fun programming, we inspire action and foster collaboration toward creating a just and sustainable food system.”