The Coca-Cola ad that showed a distressed Native American character rowing through a landscape of garbage has become a cultural touchstone since it first aired in 1971. Now, the ad will be donated to the National Congress of American Indians, and it will be up to them to determine its future. Nancy Chen has more.

#news

"CBS Saturday Morning" co-hosts Jeff Glor, Michelle Miller and Dana Jacobson deliver two hours of original reporting and breaking news, as well as profiles of leading figures in culture and the arts. Watch "CBS Saturday Morning" at 7 a.m. ET on CBS and 8 a.m. ET on the CBS News app.

Subscribe to "CBS Mornings" on YouTube: https://www.youtube.com/CBSMornings
Watch CBS News live: https://cbsn.ws/1PlLpZ7c​
Download the CBS News app: https://cbsn.ws/1Xb1WC8​
Follow "CBS Mornings" on Instagram: https://bit.ly/3A13OqA
Like "CBS Mornings" on Facebook: https://bit.ly/3tpOx00
Follow "CBS Mornings" on Twitter: https://bit.ly/38QQp8B
Subscribe to our newsletter: https://cbsn.ws/1RqHw7T​
Try Paramount+ free: https://bit.ly/2OiW1kZ

For video licensing inquiries, contact: licensing@veritone.com