2 Instagram Growth Strategies with Zach Benson


Do you use Instagram for your business? Instagram has turned into a serious content marketing, networking and audience building tool, yet it can be tricky to figure out how to attract followers and grow your account.

Zach Benson, my guest this week on the Sigrun Show, has cracked the code and grows Instagram accounts for a living. After an injury to his back that marked the end of his dance career, he spent his last money on buying 10% of a 400K Instagram account and started advertising on it. He promoted other accounts and products and today, works with top brands like The Ritz Carlton and has a network of 220M followers on Instagram.

But Zach’s life wasn’t always so glamorous. He was adopted when he was five months old and brought up in the countryside in Iowa, looking different from the average white American and suffering from a speech impediment.

Show notes and full episode at: https://www.sigrun.com/436

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