Join us for an exclusive Adobe Spotlight event as we shine the light on the dynamic founders of Hoodzpah Design, the innovative branding and type studio hailing from Southern California. Dive into a captivating conversation with Jen and Amy Hood as they share their insights on starting a thriving design business, leveraging Adobe tools like Illustrator, the art of creating custom branding, and the intricacies of working with clients.

In this segment, you will...

- Explore the inspiring journey of Jen and Amy Hood, from the inception of Hoodzpah Design to becoming a powerhouse in collaborative branding and type design.

- Witness firsthand how Hoodzpah Design harnesses the power of Adobe Illustrator to bring their creative visions to life. Gain insights into their favorite tools, techniques, and Adobe-powered workflows.

- Learn about their process, challenges, and the unique approach they take to designing customized branding that tell a client’s story.

- Uncover the secrets of successful client partnerships as Hoodzpah Design shares their experiences, tips, and effective strategies for navigating the client-designer relationship.

Join LIVE to immerse yourself in this Adobe Live Spotlight, and gain valuable insights into the business of design from the founders of Hoodzpah Design.

Jen Hood & Amy Hood are co-founders of Hoodzpah Design, a branding firm for design-driven companies based out of southern CA: https://hoodzpahdesign.com/

Teresa Au is a podcaster, connector, empath, and Adobe executive: https://www.inthemakingwithteresaau.com/

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Join us LIVE on Behance: https://www.behance.net/adobelive
Music by Chillhop Music: https://chillhop.ffm.to/creatorcred

00:00 Start
1:30 Who is Hoodzpah Design?
5:10 Share for Review
8:25 Hoodzpah’s origin story
15:23 Collaborating
26:25 Colors in Libraries
31:25 Pivoting demographics
46:45 Client presentations
51:50 How to help clients find their “why”