About this presentation

Why bang your head against the wall doing something that's not working? In this 99 talk, CEO Jason Goldberg breaks down the thinking and execution behind Fab.com's famous pivot from gay social networking site (Fabulous) to a design-obsessed online marketplace. He shares tips on when to call it quits on a startup, how to find your "one thing," and the importance of authenticity.

Watch more videos here: http://www.99u.com/videeos

2:19 where fab.com started
3:36 if you can't figure something out in a year, just throw it away and do something else
4:40 the challenge: if we could do anything in the world what would we do?
5:22 what are we most passionate about?
5:58 is this something we could be the best at?
6:29 untapped market
8:25 3 keys to Fab's success: 1 - focus on your one thing
8:45 2- authenticity
9:12 3 - will it make someone smile? "Smile, you're designed to."
[Opens floor for questions]
15:55 "treat people really good on the way in, and even better on the way out."



About Jason Goldberg

Jason Goldberg is a serial entrepreneur, passionate about designing products that enrich millions of people's lives. Prior to leading Fab.com, he founded fabulis, socialmedian (sold to XING AG), and Jobster. Jason also served as Chief Product Officer at XING in Hamburg, Germany in 2009.
The first start-up he worked at was Bill Clinton's first presidential campaign in 1991 and 1992, which led to a 6 1/2 year stint working in the White House.

Jason resides in New York City with his partner Christian and their dog Rupey, aptly named after the Indian currency as Jason has traveled to India more than 30 times the past 5 years to work alongside the best web development team on the planet.

Jason holds an MBA from Stanford University, and writes about entrepreneurship on his blog, betashop.com.


About 99U

The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.