What is the best use of social media in Local News? Is it to tell the story? Or is it to get the story out there? Liena Zagare, Publisher & Editor of Bklyner, discusses how using social media can be used as equal parts distribution and sourcing. Using social media as an ongoing listening and engagement project is essential to making the best use of it. Social media is not only a good way to generate leads, but it’s also a good way to gauge from an audience whether the content is connecting.