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David Rowan, the founding editor of UK WIRED, travels the globe in search of the most exciting and pioneering startups building the future. He’s got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they’re disrupting don’t get it.

They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley. It’s mostly pointless innovation theatre — corporate nonsense that has little to do with delivering real change.

So David embarked on a 20-country quest in search of some genuinely exciting and transformative approaches to innovation, often in places you’d least expect. At USI, he share the lessons he has learned from some of today's smartest leaders on what genuine -- non-bullshit -- innovation can achieve, and how to bring it inside your organisation.

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