Learn how to build a great franchise brand and logo with franchise attorney Charles N. Internicola and branding and design expert Dan Antonelli from KickCharge Creative. Let us know if you have any questions in the comments!

TOPICS:
8:24 - 1. What is branding all about and what does it mean to build a brand?
13:08 - 2. What makes for a great logo, trade dress, slogan, vehicle wrap, etc.?
21:06 - 3. What are the mistakes that you see businesses making with their brand?
26:08 - 4. What are some factors entrepreneurs should be evaluating NOW about their brand?
5. How do you tell someone who is passionate about their brand and business name that they need to rebrand and adopt a new name?
6. What's your impression about branding used by many franchisors?
30:47 - 7. What are some good examples of redeveloped brands?
49:02 - 8. How does branding influence the culture of a franchise system?
9. What's next after developing a great logo, slogan, vehicle wrap, etc.?
56:45 - Open Q&A

What's Next After Rebranding Roadmap: https://www.kickcharge.com/next-steps/
Building a Big Small Business Brand: https://www.amazon.com/Building-Big-Small-Business-Brand/dp/0988353903

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