Madeline List, Research Analyst, Phocuswright Inc.

In dark days of COVID, short-term rentals burst forth as a golden child of travel sectors. With promises of safe, private accommodations and comforts of home, they reached new heights in bookings and ADRs. But as the lodging marketplace moves towards a new equilibrium, will hotels take back the market share they lost during COVID? New Phocuswright research explores how travelers view the strengths and weaknesses of hotels and short-term rentals, how they decide where to stay, and how providers across lodging categories can better cater to consumer demand.