The biggest agenda of Indian political parties is to remain relevant to the very diverse and large Indian population
by representing the grassroots, influencing the pulse of the middle class, winning approval of the intelligentsia and
offering a believable, holistic, and viable promise of development for the entire country. It makes the politician a serious
tightrope artist – a leader who is a sociologist, a psychologist, an economist and a master strategist – all rolled into
one. This is truer today than ever before, with the renewed interest of the Indian Middle class in the politics of the
country. Political decisions have a serious impact on an every Indian’s livelihood. Recent times have stretched his
wallet to its limits. Thus “consumption satisfaction” is steadily emerging as a key factor in elections, and the quality and
strength of the Indian retail industry holds the answers here. The voter is anxious to know what stance political parties
are taking on critical policy matters in Retail and their vision for the Retail industry as a whole, which the voter will read
as a promise of a better quality of life for him.