As the visionary CEO behind Meow Wolf, the immersive art installation in Santa Fe, New Mexico, Vince Kadlubek is combatting the mundanity of our everyday world with an alternate reality that surprises and challenges visitors. In this talk, Kadlubek shares his belief that people are hungry for mind-blowing experiences — and it’s up to creatives to deliver them. His pro tips include:

Why the experience movement is capturing and enrapturing audiences
How creatives can upend built environments
And how a mind-blowing experience can start with an average refrigerator

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