TATA SALT Marketing strategy | Shorts | Dev Support

Salt is a commodity that is commonly used by everyone. There are a ton of different salt brands out there trying to sell to people. But it takes a lot of effort and clever marketing strategies to capture the market of such a common commodity. In this article, will be discussing exactly the strategies Tata implemented to become 'Desh ka Namak'.

Tata Salt is a subsidiary company of the Tata group. The immediate parent company of Tata Salt is Tata Chemicals. In 1983 the salt industry was unbranded and unprocessed salt was sold in the market. This is the time when Tata Salt decided to invade the market and sell their product. So, Let's look at how Tata Salt became the most trusted salt brand in India.

Generally, other salt companies marketed their product by the word 'Salt' in 1983. As the majority of the people in India are Hindi-speaking people. People get more connected when Hindi words are used. Apart from that salt is a commodity which one usually associates with one's country.

The marketing team of Tata Salt used this opportunity and devised a marketing strategy to connect with the audience. They, therefore, marketed the product with the jingle "Namak ho Tata ka, Tata Namak". This jingle connected the common man in a great way. With the change of the word "salt" to "Namak", people started to consider it as a more domestic product.

In 1983, the salt industry was an unorganized sector. Generally, it was sold loose in the grocery store. There were no branded companies that sold salt. People in the business were either selling unprocessed or direct sea salt. Many times, the product was not up to the mark.

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