Saatchi & Saatchi's playful spot, which originally aired during the Super Bowl XLVI game, took staples of everyday life and pondered how much better they would be if "reinvented." We see Department of Motor Vehicles as a joyful place of friendly, smiling workers, as well as a baby that never requires a change—the premise being that good things, including the Camry, are always better when "reinvented."