Patients need access to information to make decisions; physicians need accurate information to advise patients. Most pharmaceutical information is funded by industry, often misleading and incomplete. In this powerful talk, Lydia answers this critical question: how do we address misinformation designed to make profits at the expense of patients?
Lydia is a pharmacist and former pharmaceutical advertising copywriter who seeks to reduce the influence of pharmaceutical marketing and misinformation on American healthcare. She is also the founder of RxBalance, a nonprofit organization that addresses areas of medical misinformation in order to reduce medication costs, improve outcomes, and promote safer prescribing. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx