The Rule For Specializing Or Generalizing |
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#shorts #branding #brand
Should you specialize or be a generalist? Who has the advantage in the market place? Listen to the whole talk on our podcast https://thefutur.com/podcast/073-deep-dive-branding-sales-creativity Check out the full conversation with Marty here: https://youtu.be/dpZfNNYUZEc Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. "Your brand isnโt what you say it is. Itโs what they say it is." http://www.martyneumeier.com/ Books by Marty Neumeier The Brand Gap - https://amzn.to/2Q26Kh4 Zag - https://amzn.to/2M2dwly The Designful Company - https://amzn.to/2r24ttz Metaskills - https://amzn.to/2Z8GJAR The 46 Rules Of Genius - https://amzn.to/34vpHO8 The Brand Flip - https://amzn.to/35AJf4Y Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://thefutur.com/shop === ๐Subscribe: https://goo.gl/F2AEbk ๐See our Academy Channel: https://goo.gl/vB9zoP ๐ Futur Podcast: https://thefutur.com/podcast/ โ๏ธ Futur Blog: https://thefutur.com/blog/ โ Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST โ Essential Reading for Creative Professionals: https://bit.ly/biz-booklist Essential Design Books: https://bit.ly/futur-design-books Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr โ We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA โ AFFILIATE LINKS* ๐ Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 โ๏ธ Sharpen your skills by taking a course, using our affiliate links: School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur Skillshare: https://skl.sh/34z8qVj ๐ง Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: http://share.epidemicsound.com/thefutur Artlist: http://bit.ly/2uWdna7 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. โ Host: Chris Do Producer: Mark Contreras Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music: Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic |