I manage six different social media platforms and this is how I check my social media analytics every day. I usually answer a few different questions by looking at several specific metrics. In this video, I use Hootsuite to do this, but I'll show you how to calculate most of these metrics on your own, too.

PSSST: Grab your FREE Hootsuite Pro trial to follow along: http://ow.ly/skij50NPfAS

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🔬 FREE RESOURCES🔬
-- social media analytics report template: http://ow.ly/J9Ni50NPfRQ
-- social media engagement rate calculator: http://ow.ly/73ar50NPfKt
-- TikTok analytics deep dive: https://www.youtube.com/watch?v=JMyRpoAOcAQ
-- social media reports video: COMING NEXT WEEK
-- Instagram analytics video: coming the week after next ;)

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📚CHAPTERS📚
0:00 introduction
0:45 My #1 daily social media analytics question (and how I answer it)
2:00 What is reach?
2:12 What is social media engagement rate?
2:51 How to calculate your engagement rate on social media
3:42 My #2 daily social media analytics question (and how I answer it)
4:35 How to calculate follower growth rate
5:01 Page and profile reach
5:26 Overall engagement rate across ALL platforms
6:52 My #3 daily social media analytics question (and how I answer it)
7:12 How to compare yourself to your rivals
8:02 BONUS daily social media analytics question: what's the best time to post today?
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