4K TVs are very common nowadays, and many consumers only use their 4K TVs to stream their favourite movies and TV shows directly from OTT platforms like Netflix, Amazon prime video, Disney+ hotstar etc.

There are three things to note before making a purchase of your next 4K TV.

1) 4K Content on OTT platforms isn’t that common
25%-30% of the content on most OTT platforms like Netflix, Amazon Prime, Disney+ hotstar is currently not in 4K. Some of the noteworthy recent day titles like Squid games, Money Heist, Stranger things on Netflix aren’t available in 4K.

2) Cost of Streaming 4K is very expensive
4K streaming plan by Netflix is very expensive, so is the case for Disney+. Amazon prime videos have proven to be very economical when it comes to the amount of content they offer on 4K. On the other hand 4K streaming can be very heavy on your internet data usage.
Full HD streaming will take 1.9 GB - 2.55 GB per hour
While 4K ultra HD will take 3.5 GB - 7GB per hour

3) Not all content on OTT platforms support formats like HDR 10 or Dolby Atmos 5.1
When we say HDR, we are relating it to all kinds of HDR - HDR10, HDR10+, HLG, Dolby Vision and Technicolor. All of these formats are used by the filmmakers for colour science & has nothing to do with resolution.

On the other hand manufacturers have created technologies like Upscaling to fit low resolution content on 4K TVs so they look nice on your screen. At the same time using intelligent image engines to make the picture look better in higher resolution.

Upscaling technologies by Manufactures :

- Sony's 4K X-Reality PRO
- Samsung UHD Picture Engine
- LG has Picture Master Processor and, on its OLED TVs, the Alpha 9 Processor
- And recently Samsung offered 8K AI Upscaling on its 8K Q900R TVs.

Hence before purchasing your next 4K TV ask yourself these three questions?

What content you will be mostly watching?
What will you be willing to pay for OTT plans?
And what is your distance of your viewing?

Chapters

00:00 Does 4K TV impact viewing streaming platforms?
01:15 4K Content on OTT platforms isn’t that common
02:27 Cost of Streaming 4K is very expensive
04:52 Not all Streaming content support HDR
06:11 So, should we not buy 4K TVs
06:40 Upscaling technology by 4K TV manufactures
07:38 Three questions to ask yourself before buying 4K TV

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