Seth Godin breaks down the brilliance of Nike's brand strategy. Seth is a bestselling author, teacher and speaker. His new book, This is Marketing is probably the first and last book you'll ever need to buy on marketing. Hope you enjoy this Behind the Brand look with Seth.

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Here are my personal favorite Behind the Brand playlists:
1. Behind the Brand full-length episodes:
http://bit.ly/BTBfull-length

2. The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople

3. 5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min
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