Complete marketing campaign from the King Kong 360 3D attraction created by Peter Jackson at Universal Studios Hollywood theme park in Universal City / Los Angeles, California. The world's most enormous, most intense 3-D experience.

King Kong: 360 3-D is an attraction included in the Studio Tour at Universal Studios Hollywood. The attraction takes guests to a recreated version of Skull Island from Peter Jackson's 2005 blockbuster remake King Kong. It employs 3-D HD imagery on two 200-foot (61 m) wide screens, tram motion, wind, water, and scent resulting in an immersive two-and-a-half-minute film. The attraction replaced King Kong Encounter, which burned down in 2008. King Kong: 360 3-D debuted on the Studio Tour on July 1, 2010.

After a video introduction by Peter Jackson, Studio Tour guests wear 3-D glasses as the tram enters a sound stage dressed as a re-creation of Skull Island. The sound stage is in front of the Collapsing Bridge on the Studio Tour. Immediately upon entry, the scent of a damp jungle is present. A pack of Venatosaurus sees the tram and starts to give chase. They scatter when a group of three Vastatosaurus rex turns up, and some of the pack get eaten. After the attack, the three Vastatosaurus rex begin to chase the tram, only to disturb Kong, who begins to fight them. The V. rexes try to attack the tram from both sides, while Kong jumps to each side to defeat them, as air and water effects are blown onto guests to further the illusion. Near the end of the experience, a V. rex gets a hold of what is supposed to be the last tram car and pulls it from the train, throwing it down a pit. Kong defeats the V. rex, roars in triumph, and jumps away, ending the experience.

A three-alarm fire broke out on the Universal Studios backlot on June 1, 2008. The Los Angeles County Fire Department had reported that King Kong Encounter, among other things, had burned down. In August 2008, Universal announced that instead of replacing the King Kong Encounter attraction with a new concept, as they had initially planned, it would be rebuilt as a unique experience titled King Kong: 360 3-D. The ride scene was collaborated on by King Kong director Peter Jackson and Weta Digital. The show is based on a 3-D 360 concept by Peter Anderson. The system is an Immersive Transporter with Dynamic Structures.

Appearing:
Peter Jackson - King Kong 360 3-D, Creator
Mark Woodbury - President, Universal Creative
Lester Holt - Anchor, NBC News
Dale Mason - Vice President Creative Executive Art Director, Universal Creative
Jennifer Sauer - Creative Director, Universal Creative
Matt Aitken - Visual Effects Supervisor, Weta Digital
Valerie Johnson-Redrow - Show Producer, Universal Creative
Paul Cuoco - Senior Technical Manager, Universal Creative
R. Christopher White, - Digital Effects Supervisor, Weta Digital
Eric Reynolds - Animation Supervisor, Weta Digital
Michael Hedges - Sound Mixer, Parkroad Post Production
Brent Burge - Sound Editor, Parkroad Post Production
Joe Letteri - Senior Visual Effects Supervisor, Weta Digital

The Making of King Kong 360 3D:
Bryan Goldsworthy - Directer
Wendy English - Writer
Bryan Goldsworthy - Writer
Eliot Sekuler - Executive Producer
David Miller - Executive Producer
Wendy English - Co-Producer
Maria-Elena P. Pineda - Co-Producer
Grant Atkinson - Camera
Clay Harrison - Camera
Chris Terpstra - Camera
Derek Ellingson - Editor
Matthew Dravitzki - Special Thanks

Advertising Campaign:
Advertising Agency: David&Goliath, USA
Photographer: Jonathan Alcorn
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Ben Purcell
Associate Creative Director: Steve Yee
Art Director: Bryan Carroll
Copywriter: Aroon Mukhey
Director of Print Services: Meredith Ball
Outdoor Media Company: GranDesign
Media Consultant: Aiellen Shaw
Media Consultant: Ari Chasin

© 2010 Universal Studios. All rights reserved
(http://www.universalstudioshollywood.com)
Posted for entertainment and educational purposes only.
No copyrights were infringed. All works are the property of the company listed above. Please do not reproduce without their expressed written consent.

Keywords:
Skull Island
Sounds Stage
Conceptual Art
32mm Lens
WingNut Films
Howard Hughes Hanger Building 15
Motion Base
Compressed Air
Air Cannon
Scent Cannon
Water Effects
Environment
Creatures
Video Projection 60fps
Guest Reaction
DVS (http://www.dvs.de)
Bob Gurr - President, GurrDesign, Inc (Original King Kong Attraction Designer)
Studio Tour
Tram Tour
New York Street
New Attraction
Universal Studios Lot
Backlot
Collapsing Bridge

#KingKong3603D
#KingKong
#UniversalStudiosHollywood
#KingKongRide
#UniversalStudios
#TheMakingOf
#Monkey
#LosAngeles
#UniversalCity
#DodgerStadium
#UniversalCreative
#NBCU
#NBCUniversal
#CowMissing