Walfred, Michelle, Tracy Wootten, Dante Lapenta 11.14.18 A positive message about agriculture |
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Crop advisors often interact with the general public and in the process encounter many misconceptions about agriculture. Media outlets are increasingly featuring stories and headlines about food and agriculture. This session focuses on incorporating positive talking points and techniques for the diverse audiences who receive your message. Different scenarios will be presented and participants will learn strategic communication techniques to better interact with and earn the trust of the public, the media, and decision makers.
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