Vinod deeply speculates the consequences of globalisation over the local economy. His speech is a guide on common marketing pitfalls, looking at global vs local marketing strategy, cultural consultations and localising creative. Vinod Vithall is a Poet, Journalist, Social Scientist and Public Intellectual with five books. Having long experience of working with Radio, Television, Newspapers, Magazines, Judiciary and Corporates. Gold Medalist in Law and Journalism and Mass Communication, Vinod has been travelling from Mythology to Meta World and story telling to international issues. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx