The 3 months offer has unfortunately now expired 👉 Regular Free Trial Signup: https://htjr.io/measureschool

In this video we learn how to use Google Analytics and Hotjar together. While Google Analytics shows us what’s happening on our website, Hotjar shows us why it happens. Hotjar adds context to Google Analytics data and answers behavioral questions about your visitors and customers, giving you product experience insights that are missing from Google Analytics.

Here at MeasureSchool we use both tools together because they give us very different insights into our site users.

*This video is sponsored by Hotjar

OUTLINE:
0:52 - Using Google Analytics
2:30 - When to Use Hotjar?
4:05 - Heatmaps
5:11 - Scroll Tracking
6:05 - Live Recordings
9:21 - Surveys
13:14 - How to Use GA & Hotjar together (My process)
14:07 - Summary


🔗 Links:

🎓 Measure Masters Membership: https://measureschool.com/measure-masters/?utm_source=video&utm_medium=youtube.com&utm_campaign=description

❓ Take Our GA4 Quiz: https://measureschool.com/google-analytics-4-quiz/?ach=&utm_source=video&utm_medium=youtube.com&utm_campaign=description

FREE Tag Manager Course: https://measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description

FREE Analytics Course: https://measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description

🔀 GTM Copy Paste - Our Chrome extension https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa

🚀 Hire us: https://measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description

📚 Recommended Measure Books: https://kit.co/Measureschool/recommended-measure-books

📷 Gear we used to produce this video: https://kit.co/Measureschool/measureschool-youtube-gear

📡 Our Live Streaming Software: https://restream.io/join/YXLM2

👍 FOLLOW US
Facebook: https://www.facebook.com/measureschool
Twitter: http://www.twitter.com/measureschool
LinkedIn: https://www.linkedin.com/company/measureschool