Jordan Childs
Professor, creative brand management
Brandcenter at VCU

Creative Brand Management students love strategy that moves brands. They lead people with different skill sets to focus their efforts in ways that build brand equity and fulfill business objectives. The Creative Brand Management concentration is "versatile" in terms of career options. Our CBM graduates go on to work in roles as strategists and account managers on the agency side of the business, brand and marketing managers on the client side, and brand strategists for brand/innovation consultancies and entrepreneurs.

Learn more about the Brandcenter: http://www.brandcenter.vcu.edu

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