"Monarch": An apparent Connected TV/OTT ad fraud scheme |
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Roku apps designed for passive viewing appear to have been targeted in a new over-the-top (OTT) content and connected TV (CTV) ad fraud scheme unearthed by Pixalate researchers.
The alleged ad fraud scheme exploited over a dozen Roku apps in an apparent scheme that looks to have exploited OTT/CTV advertisers including political ad groups, luxury automakers, and CPGs. |