Tune in with Nick Longo and Andrew Hochradel on Office Hours: To the Rescue! This season, Office Hours will partner with business owners, students, and freelancers to help them identify and overcome creative hurdles. This week, they’re working with Sofia Guadarrama, a Film and Media Arts & Business Marketing major at University of Utah. Currently, Sofia freelances as sofiavisuals in addition to working as a Producer at a student run production studio. How can Sofia take her freelancing gig to the next level? Office Hours is here to help!

Need help getting over your creative hurdle? Submit here: bit.ly/OHrescue

Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco

Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo

Join us LIVE on Behance: https://www.behance.net/live/adobelive

Chapters
00:00 Start
5:50 Office Hours Rescue Call!
9:20 How Do I Start to Get More Clients?
10:16 Checking Out Sofia’s Instagram
14:00 Help Clients Understand You
14:45 What is Your Story, and Why Do Potential Clients Want to Be a Part of it?
15:56 Find Your Flex: Quality, Scale, Efficiency, Ideation
19:06 Let Your Clients See Themselves in Your Work
21:19 Build the Mental Rolodex
24:05 Figure Out How to Move into Their Heads Rent Free
27:05 Give Them Levels. Entry, Credibility, Flex
29:25 Behance Case Studies & Mockups of How Your Work Would be Featured or Used
31:15 Creative Cloud Folder to Send a Link to Clients
34:30 If You Don’t Have Anything to Say, Be Quiet
35:35 Everything About Pricing!
37:34 Value-Based Pricing
39:17 How to Figure Out Pricing?
54:30 You Can’t Be Fast, Cheap, and Good All Together

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About Adobe Creative Cloud:
Unlocking creative potential goes beyond tools – it's about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights.

Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One membership gives you access to all Adobe professional creative desktop applications, plus new features as soon as they're available. Cloud storage ensures file access anywhere, even on mobile, streamlining concept sharing. Cloud-based services let you build websites, mobile apps, and content for any medium/device. With Behance integration, you can publish your portfolio on your own URL and plug into the world's largest creative community to get inspired, get feedback, and find new opportunities.

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Office Hours: To the Rescue | Next Level Freelancing with Sofia Guadarrama | Adobe Creative Cloud
https://www.youtube.com/watch?v=GWcWFVRe5gI