This session will present some strategic design fundamentals to add to the UX toolkit and also how to apply design capabilities in ways that increase an organization’s competitive qualities.

What do we mean by strategy?
Fundamental concepts and useful disambiguations

The strategic onion:
A. how different strategic layers intersect and overlap in modern digital ecosystems
B. Use case discussion

Designers´role in business innovation
C. The 3 Design Capabilities that are crucial to strategic thinking
D. Classic strategy tools to add to the UX toolkit

How to deal with an UX innovation brief
Practical steps to make our design process more strategic.

Q&A