View more information about the Pantene 'Sorry, Not Sorry' commercial at: https://causemarketing.com/commercial-gallery/pantene-sorry-not-sorry-commercial/
View the Pantene 'Labels Against Women' commercial at: https://causemarketing.com/commercial-gallery/pantene-philippines-labels-against-women/
View the Pantene 'Labels Against Women' case study at: https://causemarketing.com/case-study/pantene-philippines-labels-women-case-study/

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“Don’t be sorry, shine strong.” Pantene uses female-empowerment advocacy to bolster its multi-faceted "strong is beautiful" brand personality.

*SCRIPT*

_On-Screen Text:_ Why are women always apologizing?
"Sorry, could I ask a stupid question?"
"Sorry, do you have a minute?"
"Sorry. Sorry."
"Mind if I squeeze in here? Sorry. Sorry. Sorry. Sorry. Sorry."
"Sorry, you go first."

_On-Screen Text:_ Don’t be sorry. Be STRONG and SHINE.
"I have a question, Why don’t we go back to the original thing we did?"
"Morning. You got a minute?"
"Sorry, not sorry. Sorry, not sorry."

_On-Screen Text:_
PANTENE PRO-V. SHINE STRONG
Help us share the strength. #ShineStrong

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