In this video Matt focuses on the importance of branding in terms of reputation, positioning and personality and dives deep in the 3 levels of brand loyalty. Question for you: Is branding important? Does it even matter these days? What do you guys think?

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📽️ CHAPTERS
00:00 - Intro
01:16 - Teenage Engineering Brand Case - https://teenage.engineering/
03:04 - Reputation
05:29 - Positioning
05:42 - Positioning: Aldi Case
06:45 - Positioning: Waitrose Case
08:17 - Positioning: Colorful Standard Case - https://colorfulstandard.com/
10:17 - Positioning: Supreme Case - https://www.supremenewyork.com/about
11:43 - Personality
11:49 - Personality: Innocent Smoothies - https://www.innocentdrinks.co.uk/
13:49 - The Three Levels of Brand Loyalty

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Thanks for watching our video about Why is Branding is Important and we'll see you on the next one.