Having difficulties figuring out how much to charge for your art? Do you feel like you’re undervaluing yourself and your work? There’s a lot that goes into pricing and selling fine art. We’ll show you how to break down the process into stages, and share a variety of ways we’ve found to negotiate and determine prices for your art. You’ll then get to see an example as we negotiate over the cost of a few Marshall Vandruff originals.


Timecodes:
00:00 Sponsors
1:05 Intro: Dad Humor
4:22 Today's Topic: Pricing
9:49 Getting a Representative or Agent
13:13 The 3 Stages of Pricing Your Artwork/How to Price Your Art
19:49 How to Move Between Stages
26:32 Story 1: Working for Exposure
30:29 Navigating Client Relations
33:38 Mutually Beneficial Relationships
36:00 Story 2: Saying No/Being Needless (How to Be Needless)
41:29 Money & Terms
45:47 Story 3: A Good Working Relationship
49:00 Low Ballers/Combative Clients
52:56 Factoring in All Aspects of a Job
54:32 Buying Marshall's Sketches
01:05:09 Post Negotiation Analysis/Rights Usage
01:12:20 Story 4: To License or Not to License
01:17:39 Outro & Shipping Fees

Show Links (some contain affiliate links):

Chris Voss - https://www.masterclass.com/classes/chris-voss-teaches-the-art-of-negotiation
Drew Struzan - https://static.proko.com/media/images/stan/drew-struzan-workshop-1985-s3e18.jpg
Network - https://amzn.to/3grxoOr
William Stout - https://static.proko.com/media/images/stan/william-stout-bw-dinosaur-s3e18.jpg
Drew Struzan's Workshop - https://static.proko.com/media/images/stan/drew-struzan-posters-s3e18.jpg
Beeple - https://static.proko.com/media/images/stan/beeple-s3e18.jpg
Chuck Grodin - The heartbreak kid 1972 - https://www.imdb.com/title/tt0068687/
Dustin Hoffman - The Graduate - https://amzn.to/3ANOq0U
Graphic Artist’s Guild Pricing and Ethical Guidelines - https://amzn.to/3y2RVPj
Nick Meglin - https://amzn.to/3gaSPTH
Marshall's work in Mad Magazine - https://static.proko.com/media/images/stan/marshall-vandruff-mad-magazine-s3e18-9.jpg
Marshall’s Allergan Ad: Contact Lens Woman - https://static.proko.com/media/images/stan/marshall-vandruff-allergan-ad-s3e18.jpg
Marshall’s Imagine FX Magazine Cover - https://static.proko.com/media/images/stan/marshall-vandruff-covers-s3e18.jpg
Marshall’s Steamroller - https://static.proko.com/media/images/stan/marshall-vandruff-steamroller-s3e18.jpg
Marshall’s Horse Drawings - https://static.proko.com/media/images/stan/marshall-vandruff-horse-drawings-s3e18-9.jpg
Michael Du's Conflict Management - https://amzn.to/3skOguS
A Raisin in the Sun (1961) - https://amzn.to/3CV1aEM
Obama Hope Portrait, Shepard Fairey - https://static.proko.com/media/images/stan/obama-hope-shepard-fairey.jpg
Inside Llewyn Davis - https://amzn.to/3meFr4M
A Photographer’s Guide to Marketing & Self Promotion by Maria Piscopo - https://amzn.to/3iPKqXf

“Draftsmen” is available in audio. Subscribe on these platforms to keep up to date:

Spotify: http://bit.ly/DraftsmenPodSp
Stitcher: http://bit.ly/2JLMShh
Apple: http://bit.ly/DraftsmenPodA
Google: http://bit.ly/DraftsmenPodG

#sellingart #pricingart #pricepoints


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ABOUT DRAFTSMEN:

Stan Prokopenko and Marshall Vandruff are art instructors. If you love the arts, particularly the craft of drawing and painting and image-making… and you want to level up your skills or even make a living with your skills, we are here to answer your questions. We’re here to offer you advice, refer you to our resources, share your love of the craft and maybe inspire you! Learn to Draw - http://www.proko.com Marshall Vandruff - http://www.marshallart.com. Subscribe to the podcast at http://bit.ly/DraftsmenPod

CREDITS:

Hosts - Stan Prokopenko (http://www.stanprokopenko.com), Marshall Vandruff (http://www.marshallart.com/)
Production Assistance - Alex Otis (https://www.instagram.com/alexotisillustration/), Charlie Nicholson (https://www.instagram.com/shloogorgh/)
Editing - Melanie Nachtmann, Charlie Nicholson
Intro Animation - Cody Shank (http://codyshank.com/)
Intro Jingle - Tommy Rush (https://www.instagram.com/tommyrush/)
Music Used with Permission Intro - The Freak Fandango Orchestra