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Kriti Tula is an apparel designer and design manager who has worked in the global apparel industry for over ten years. She is a co-founder and creative director at Doodlage, a startup striving for sustainable management. She explains the purpose of creating the startup and what she hopes to achieve with it. She goes on to explain in grave detail the need for alternate fashion economies and sustainable fashion. She goes into depth about how fashion negatively impacts the environment and the immediate need for change in our current fashion industry. The main aim of Doodlage is to create India's first global sustainable and affordable fashion brand, focussing on reselling, repairing, and upcycling while including ethically made recycled fabrics. Kriti Tula is a trained apparel designer who has worked in the global apparel industry for more than 10 years. After her post-graduation from London College of Fashion, she came to India to expand her label "DOODLAGE", with the aim of creating India's first global sustainable and affordable fashion brand. Doodlage makes use of left-over and discarded fabrics from large manufacturers instead of letting them end up in a landfill somewhere. Her work has been covered by various global organizations like Deutsche Welle, Brut, Apple Inc, Fashion Revolution, Facebook India. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx