World's leading independent documentary film festival, IDFA, launches ‘Perspectives Are Beautiful’, a campaign created by WE ARE Pi that uses stunning AI-powered artwork to celebrate how we all see documentaries differently.

Created in-house by WE ARE Pi (https://wearepi.com/) in collaboration with installation artists collective Circus Family, the campaign used a bespoke AI scanning algorithm to analyse documentaries being showcased at the 2021 festival and transform them into Rorschach-based art.

https://www.instagram.com/wearepi/
https://www.instagram.com/circusfamily/
https://www.instagram.com/soundsrightstudios/
https://www.instagram.com/tagcollarts/

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IDFA (International's Documentary Film Festival Amsterdam) is an international documentary institute that guides, inspires and shapes opinions. This institute consists of a public festival, a fund, two markets, programs for new media, talent development and education, and an online platform. With the interests of the general public, professionals and educators in mind, the IDFA institute aims to base its selection of documentary films and projects not only on artistic quality, but also on urgency and accessibility, to be an institute where inclusivity and gender equality are driving forces and where all departments are committed to talent development, new media and diversity.

https://www.idfa.nl/en/