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Whether you need to buy a house or a car, sell products, ask for a pay raise at work, or even ask your kids to go to bed early and so on, in all of these situations you are in the process of negotiation. Negotiations are everywhere. How can you get the most out of the game of negotiation? The book Everything Is Negotiable, written in simple and understandable language with vivid and intriguing examples, teaches you how to improve your negotiation strategies and skills and can help you achieve your goals and come out on top in any negotiation.

Gavin Kennedy, Ph.D., University of Cambridge, is Emeritus Professor of Heriot-Watt University, and Chief Negotiator of Negotiate Ltd. in Edinburgh. As a world-renowned negotiation skills trainer, he has provided training and coaching for nearly 1000 companies in business negotiation skills, covering more than 100 countries and regions worldwide. He has also delivered over 1,000 lectures on negotiation strategies.