"Design Thinking and a Culture of Co-creation at BBVA" by Don Relyea, CXO of the BBVA Dallas Creation Center & Global Head of IP

BBVA is making Design Thinking the key component to their digital transformation. Don Relyea, CXO of the BBVA Dallas Creation Center and Global Head of IP, discusses his experiences sharing design thinking techniques with BBVA Compass. These techniques helped establish a unified support for design and digital transformation throughout the entire organization.