*View more cause marketing ads like this at:* https://causemarketing.com/
In this customer affinity ad, Always asks: "When did doing something "like a girl" become an insult?

======================================================

*SCRIPT*

Interviewer: "Hi Erin."
[What does it mean to do something "like a girl"?]
Interviewer: "Show me what it looks like to run like a girl. Show me what it looks like to fight like a girl. Now throw like a girl."
[When did doing something "like a girl" become an insult?]
Interviewer: "So do you think you just insulted your sister?"
Brother: "No. I mean, ya, insulted girls, but not my sister."
[Then we asked young girls.]
Dakota: "My name is Dakota and I am 10 years old."
Interviewer: "Show me what it looks like to run like a girl. Throw like a girl. Fight like a girl."
[A girl's confidence plummets during puberty. But it doesn't have to.]
Interviewer: "What does it mean to you when I say run like a girl?"
Girl: "It means run as fast as you can."
[Let's make #LikeAGirl mean amazing things.]
[Always - Rewrite the Rules]

======================================================

*CAUSE MARKETING MUSEUM*

View more cause-related advertising, and case studies, at the Cause Marketing Museum.

➡️ Advertising Gallery: https://causemarketing.com/ad-gallery/
➡️ Case Study Gallery: https://causemarketing.com/case-studies/
➡️ Cause Marketing Definition: https://causemarketing.com/definition

======================================================

*MEANINGFUL IMPACT PODCAST*

Get inspired by stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives.

▶️ Listen on YouTube Music: https://meaningfulimpact.com/youtube
▶️ Listen on Apple Podcasts: https://meaningfulimpact.com/apple
▶️ Listen on Spotify: https://meaningfulimpact.com/spotify
▶️ Listen on Amazon Music: https://meaningfulimpact.com/amazon

➡️ Episode transcripts: https://meaningfulimpact.com/episodes/

======================================================

*CONNECT WITH MEANINGFUL IMPACT*

Get social media updates announcing excellent examples of mutually-beneficial corporate citizenship:

https://www.linkedin.com/company/meaningfulimpact/
https://twitter.com/csr
https://www.instagram.com/causemarketing/
https://www.facebook.com/meaningfulpodcast

✉️ Subscribe at https://meaningfulimpact.com/subscribe
✉️ Contact us at https://meaningfulimpact.com/contact