This is part 2 of 3 in this short series on UX Design. In part one (https://youtu.be/P8rqHIbi4Vw) we discussed the definition of UX Design and why UX Design Thinking is critical to all aspects of your brand. In this video, Sean explains the 6 step UX Design Strategy process we follow at Butler.

The steps are:
1) Preliminary Brainstorm 1:00
2) User Stories 3:30
3) Competitive Audit 7:25
4) Prioritization 8:38
5) Requirements List 10:07
6) Information Architecture: https://www.youtube.com/watch?v=mHB6xi62NYQ


You can see all 6 steps and how to use them in the blog post here: http://butlerwebanddesign.com/ux-design-101-ux-design-strategy/


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We help brands connect with their audience in a digital world through strategy and design.

Our team is a close-knit group of talented individuals who work collaboratively to craft bold designs through a proven process that includes equal parts of strategy and design.

Our goal is to support, enhance and amplify your brand by designing meaningful experiences for your users that are authentic to your brand’s voice and culture.

Visit www.butlerbranding.com for more information on how we can help build your next design/marketing project.

Phone: 559.797.3414
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